Purple Orchid: Inspiring Success in the Travel Desk Industry
Purple Orchid, founded in 2015 by Nidhi Shah, is a renowned travel desk company that offers a wide range of services to various industries, including corporates, production houses, and event companies. The company has evolved from a fleet service provider to a full-fledged travel organization, specializing in MICE events, destination weddings, and social events.
Nidhi Shah’s entrepreneurial journey began in 2015 in a humble living room. With relentless hard work and a hunger for success, Purple Orchid achieved remarkable growth, recently surpassing a turnover of 10 crores. As a female entrepreneur, Nidhi encountered failures and made mistakes along the way, but these experiences served as lessons for growth and learning. Motivated by personal experiences, she aims to encourage and inspire other women to pursue their goals and emphasize the importance of hard work.
Nidhi’s journey to success faced hurdles, particularly during the challenging times of the pandemic when many businesses were closing down or shifting their focus. However, her perseverance and unwavering work ethic allowed Purple Orchid to rise above these difficulties. Nidhi put in 16 to 20-hour workdays to ensure her company’s growth.
The foundation of Purple Orchid was laid during Nidhi’s time at the National Stock Exchange of India (NSE) between 2013 and 2015. Observing the cab drivers’ excitement about the incentive plans offered by ride-hailing platforms like Ola and Uber, Nidhi foresaw the potential risks and decided to explore alternatives. This led to the investment in a small fleet and the expansion of services to cater to corporate duties.Progressing in the same field she have started to own villas and hotels across india and as the 1st step she have recently purchased a 3bhk villa known as Maharani Villa near mumbai for holiday rental and already in talks to close a deal of 25 rooms hotel in the north of India.
Purple Orchid quickly gained a reputation for its expertise in managing Meetings, Incentives, Conferences, and Exhibitions (MICE) events. The company assembled a team of seasoned professionals experienced in coordinating and managing such events, ensuring seamless execution and customer satisfaction. Additionally, Purple Orchid developed a dedicated team to plan and execute destination weddings, offering personalized service, meticulous planning, and access to stunning locations.
Despite the challenges faced by the hospitality industry in 2020 due to the COVID-19 pandemic, Purple Orchid remained resilient and sought innovative ways to adapt. Recognizing that shoots were one of the few sectors that continued during the lockdown, the company seized the opportunity and successfully ventured into providing services for shoots. This strategic decision opened doors to handling numerous projects domestically and internationally.
Purple Orchid’s success can be attributed to its commitment to fulfilling clients’ needs and going the extra mile to deliver exceptional service. The company’s tailor-made packages for niche markets, including A+ crew hotels and cost-effective C crew hotels, demonstrate its ability to provide customized solutions. Notably, Purple Orchid provides comfortable stays and dedicated kitchen spaces for crews working long hours, catering to their specific requirements.
Emerging as a prominent player in the travel desk industry, Purple Orchid provides extensive services to diverse sectors. With its expertise in managing MICE events, destination weddings, and social events, the company differentiates itself from competitors. Despite challenges, Purple Orchid’s relentless dedication, client-centric approach, and adaptability contribute to its success and expansion. With a focus on hard work and determination, the company continues to thrive, inspiring others to reach for their own goals.
Looking ahead, Purple Orchid aims to become the preferred vendor for every shoot project, both within India and internationally. Additionally, the company aspires to place India at a global level for the wedding industry, promoting spectacular yet underrated locations as wedding destinations. Purple Orchid also plans to create seamless travel technology within India, specifically targeting non-Indian tourists, to enhance their travel experiences.
In conclusion, Purple Orchid’s journey showcases the power of determination and perseverance in the face of challenges. Founded by Nidhi Shah in 2015, the company started small but grew rapidly, surpassing a turnover of 10 crores. Nidhi’s experiences as a female entrepreneur, including failures and mistakes, have shaped her into an inspiring figure, encouraging other women to pursue their goals.
