Mudda Suresh Kumar Reddy | The Entrepreneurs of India Magazine
Mudda Suresh Kumar Reddy did not arrive at entrepreneurship through a single dramatic turning point. His interest grew gradually through close exposure to India’s two wheeler culture, where fuel prices, maintenance worries, and daily commuting pressures shape everyday life for millions. Watching these realities up close stirred a curiosity about mobility that was grounded in practicality rather than novelty. Over time, that curiosity matured into a clear intent to build something that could simplify choice and restore trust for buyers standing between petrol and electric options. This thinking gave rise to EVICE AUTO TECH PRIVATE LIMITED, a business rooted in clarity, transparency, and informed decision making.
In its earliest days, the company was guided by a simple belief that eco friendly mobility should remain within reach of ordinary Indian households. Mr. Reddy felt strongly that clean transportation could not remain limited to premium buyers or early adopters alone. The courage to begin came from the idea that long term environmental responsibility and practical affordability could exist together. That belief carried him through uncertainty, limited resources, and the slow pace that often defines early stage ventures in the automobile industry.
Doubt arrived soon enough. Cash flow pressures, coordination with multiple brand partners, and the challenge of building a dependable ground team tested both patience and resolve. There were moments when the weight of responsibility felt deeply personal. During those phases, he returned to the reason the company existed in the first place. Breaking large problems into smaller daily tasks, staying close to showroom activity, and listening carefully to customers helped steady the path. As he puts it, “Resilience grows by showing up every day, even when confidence feels thin.”
Direct interaction with customers changed his understanding of the market in ways data alone never could. Walk ins, test rides, and follow up calls revealed that buyers were less driven by discounts and more by reassurance. Questions around service quality, resale value, and long term cost kept repeating. These conversations shifted the company’s internal thinking. Selling two wheelers became less about transactions and more about guiding serious life decisions. That awareness led to changes in staff training, after sales care, and customer education efforts.
Personal discipline has remained central during demanding growth phases. Mr. Reddy begins his mornings with prayer, yoga, and quiet stillness, practices shaped by Indian cultural values of patience and karma. This grounding allows him to stay steady during unpredictable periods. He believes honest effort matters more than immediate reward, a mindset that helps him lead without anxiety when timelines stretch longer than expected.
When major decisions arise, he balances numbers with lived experience. Data brings structure and accountability, while instinct carries lessons shaped by people, culture, and daily observation. Facts guide long term choices, yet instinct steps in when speed, courage, or human understanding is required. This balance has shaped his leadership style across hiring, partnerships, and expansion.
One lesson stands out from years of building the business. Leadership in India depends deeply on relationships and ethical conduct. Growth requires listening, patience, and respect for differing views. Teams thrive when treated with dignity and trust rather than control. At EVICE, ownership grows when people feel heard and allowed to learn from mistakes. Success is shared, and effort is acknowledged openly.
Entrepreneurship has changed Mr. Reddy beyond titles or roles. It has deepened faith, strengthened self discipline, and nurtured a sense of service. Failure has served as a quiet teacher, sharpening judgment and encouraging humility. His advice to young founders remains simple. Build with purpose, stay patient, and value trust over speed. Or as he says, “Long term value always matters more than short term success.”
