About the Chairperson – Mr. Deepak Chaudhary
Mr. Deepak Chaudhary is a perceptive entrepreneur, guided by strong intuition and sharp observation, making decisions with clarity and real-world understanding. His entry into the toy industry came from a simple yet defining moment: while going through his children’s toys, he noticed that not a single one was made in India. As a father and an Indian, he felt there had to be something children in the country could proudly call their own. That realization became his turning point.
Instead of following a conventional path, he stepped into an import-dominated industry with a clear intent to build something of his own. He immersed himself in the ecosystem, understanding gaps at a fundamental level and shaping a vision rooted in everyday realities.
Under his leadership, the journey has shifted from reliance on imports to an ambition for exports. He envisions India not just as a participant, but as a global force in toy manufacturing where scale, quality, and innovation come together with purpose. His focus remains on building a future in which Indian manufacturing stands on par with the best in the world.
About the Company
Urban Tots: A Global Manufacturing Powerhouse
Urban Tots is a homegrown manufacturing brand delivering high-quality toys aligned with global benchmarks. What began as a simple observation in 2021 has evolved into a large-scale enterprise with a strong, growing national footprint reaching customers both offline and across leading online marketplaces, ensuring the brand is present wherever consumers are.
Building from the Ground Up
The journey began with the Bhoomi Poojan on 14th August 2021. From day one, the focus was on building capabilities from the ground up. The team encountered manpower limitations and technological complexities, yet remained committed to creating a scalable, future-ready manufacturing ecosystem.
To benchmark global standards, the founding team traveled to China to study advanced production systems and machinery. This exposure laid the foundation for a robust, self-reliant manufacturing infrastructure in India built on precision, learning, and long-term vision.
Massive Scale and Precision
Urban Tots operates a state-of-the-art manufacturing facility in Bhiwadi, spanning 350,000 square feet—designed to operate at scale, with efficiency and consistency at its core. The facility stands as a testament to operational depth and manufacturing capabilities.
- Advanced Systems: Automated conveyors and Poka-Yoke mechanisms ensure precision-driven, defect-free production at every stage.
- Safety Standards: All products comply with international benchmarks, including EN71 and BIS certifications.
This is a fully integrated manufacturing ecosystem built to compete globally.
Evolution of Products: The Kings of Ride-Ons
Starting with role-play trolleys, Urban Tots rapidly expanded into high-demand categories. Today, the brand stands as a leader in Ride-Ons and Electric Toys offering everything from battery-operated tractors to motorized cars, designed specifically for durability in Indian conditions.
The portfolio now includes infant products, sensory toys, and English learning kits, thoughtfully designed to support early development and language skills.
A Network That Never Stops
The company has built a strong PAN India network of thousands of dealers and retailers, while also collaborating with leading retail chains to extend its product expertise across diverse consumer touchpoints.
Its presence also spans major online marketplaces, ensuring accessibility and visibility in an increasingly digital-first retail environment.
Beyond its own label, the company has become a trusted manufacturing partner for several established brands, quietly powering the industry with the same commitment to quality and consistency that defines Urban Tots. The trust it has earned over the years is a reflection of its capabilities, reliability, and unwavering standards.
Backed by a team of more than 450 people and driven by sustainable, zero-waste practices, Urban Tots continues to grow with a purpose far greater than scale. The vision has always been clear: to establish India as a global hub for toy manufacturing and to take the pride of Made in India to homes across the world through innovation, quality, and responsible growth.
For Mr. Deepak Chowdhary, the journey has never been just about building a business. It has been about creating something that becomes a part of childhood itself. A toy may stay in a home for a few years, but the memories attached to it stay for a lifetime.
What began with a father’s realization has grown into a larger mission. To create toys that children cherish, families remember, and a nation can proudly call its own. Because in the end, toys are not just products. They become a part of growing up, a part of family stories, and a part of memories that are passed down with love.
Making memories, not just toys.
Note for Picture with Urbano: hide Urbano’s legs
