Labrodog Scotch Makers Cheer Slash In Duties, Eye Expansion
Cheers Group aims to triple revenue by focusing on premiumization and innovation in the whisky market, featuring the new edition “Labrodog Black Tartan Scotch Whisky“.
India-UK FTA Fuels Scotch Ambitions
Global Scotch whisky producers are eagerly eyeing India after New Delhi and London concluded their long-awaited free trade agreement (FTA) recently. The landmark deal will lead to India halving its levy on Imported Scotch from 150% to 75%, and reducing it further to 40% over a 10-year period. The lower tariffs are set to propel Scotch sales in the world’s largest whisky market — India.
Scotch Whisky: A Global Favourite
Scotch whisky, defined by its use of malted barley, water and yeast distilled and aged for at least three years in oak casks in Scotland, is prized globally for its depth and complexity. Industry leaders believe the FTA could be a game changer.
Labrodog Scotch: A Legacy of Quality
The flagship ‘Labrodog Scotch Whisky’ launched a decade ago in India, inspired from Scotland’s picturesque Highland landscapes and history. It’s produced in picturesque Scotland. The brand is known for its commitment to quality and its unique approach to Scotch whisky making.
Labrodog Scotch Whisky has a rich, gold hue, not unlike the color of the many gold medals it has won. The nose features a combination of rich and smooth profile.
Cheers Group: India’s Luxury Spirits Leader
Crafted by Cheers Group, India’s luxury spirits conglomerate, having bagged over 250 National and International awards with a luxury portfolio valued at an impressive ₹900 Crores, stands as a beacon of distinction.
Cheers Group, under the visionary leadership of its founder Dr. Mohan Krishna Balivada, a trailblazer in the global whisky industry, and Ashwin Balivada, CEO of Cheers Group, have consistently excelled in the global beverage alcohol industry.
Labrodog Black Tartan: A New Milestone
“It was a real labour of love to create this new ‘Labrodog Black Tartan Blended Scotch Whisky’ as we wanted to make a Scotch that would be rich, smooth and mixable, and really proud of what we have achieved,”
— Dr Mohan Krishna Balivada, Founder of Cheers Group and World’s First Alco-bev Marketing Doctorate.
“We are proud of the fact that not only has India been chosen as the launch market for Labrodog Black Tartan Blended Scotch Whisky, it is also the only place outside Scotland where this famous ‘Labrodog Scotch’ brand extension is bottled,”
— Ashwin Balivada, CEO, Cheers Group (MBA – Cambridge University, UK).
Whiskies for Every Occasion
Blended Scotch whiskies are perfect for any occasion, from lively gatherings to cozy nights.
Cheers Group’s top award-winning Scotch whiskies:
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Labrodog 12 Year-Old
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Labrodog Decade
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Labrodog XR
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Labrodog Double Cask
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Scottish Legend
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Mc Glenn
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Glen Dog
Each offers a rich mix of flavors and stories, making each bottle a memorable journey. India’s love for Scotch whisky continues to grow, and Cheers Group’s finest blends offer a unique experience with every sip.
Gift Edition Now Available
Labrodog Black Tartan Scotch Whisky is available in an exclusive gift pack featuring an elegant green 750ml bottle and a complimentary rare glass tumbler, priced between ₹1850 to ₹3600, depending on state regulations.
